Terms of Service

These terms govern your use of Varoo’s services. Read them before signing up. If anything’s unclear, ask before you commit. They form a binding agreement between you and Varoo.

Effective: 8 May 2026 · Last updated: 8 May 2026

1. The parties and what these terms cover

These terms are between you (the customer) and Varoo, operated by Adam Shephard, sole trader, ABN 71 562 261 801, based on the Gold Coast, Queensland, Australia. In these terms “Varoo”, “we”, “us”, and “our” mean that business. “You” and “your” mean you, the customer, whether you’re a sole trader, partnership, or company.

These terms cover every product Varoo provides: walk-away audits, website builds and hosting, GBP management via OAuth, monthly health reports, review responses, posts, amendments, and any add-ons. By paying us, signing a quote, or clicking to accept, you agree to these terms. If you’re agreeing on behalf of a business, you confirm you have authority to bind that business.

2. Services we offer

2.1 Walk-away audits

One-off paid reports about your Google Business Profile or your website. We deliver the report to the email address you give us. We don’t make any changes to your profile, website, or accounts under this product. There are no recurring charges and no minimum term.

2.2 Subscription tiers (Starter, Growth, Pro)

Starter, Growth, and Pro tiers from $99 to $199 per month. Each includes a WordPress website built and hosted by us, GBP management via OAuth, monthly health reporting, security and uptime monitoring, content updates, and amendments. Specific inclusions for each tier are listed at varoo.com.au/#pricing and confirmed on your signup quote.

2.3 No setup fee

Subscription tiers don’t carry a setup fee. The first month’s subscription covers our front-loaded onboarding work (templated WordPress build, profile overhaul, initial content). Walk-away audits are paid in full at the time of order.

3. Signing up and your account

To sign up you’ll give us accurate contact details, business identifiers (ABN, business name), and any access we need (Google OAuth, domain registrar, existing website credentials where applicable). You’re responsible for keeping that information current. If something changes (you sell the business, change name, or change your phone number), tell us.

You can ask one nominated person to act on your behalf for the account. We’ll only take instructions from that person or from someone they tell us, in writing, to add. Anyone you authorise binds you.

3.1 Service start date

Your service starts on the date your first subscription payment is received. That’s the date the 30-day billing cycle begins, the date our onboarding work commences, and the date used for any subsequent calculation in these terms (notice periods, cooling-off, cancellation effective dates).

4. Fees, billing, and your subscription

4.1 Pricing

Prices on varoo.com.au are in Australian dollars. Varoo operates below the GST registration threshold and does not charge GST. If our turnover reaches the registration threshold and we register for GST, we’ll give existing clients at least 30 days’ written notice and update prices accordingly. We’ll always confirm your price in writing before you sign up.

4.2 Subscription billing

Subscriptions are billed monthly via Stripe. Your card is charged on the date you signed up, then on the same date each month. You authorise us to charge that card for each renewal until you cancel.

4.3 No minimum term

Varoo subscriptions don’t have a minimum term. You can cancel any time. Cancellation takes effect at the end of your current paid month and we keep delivering until then. There is no early-termination fee and we don’t charge for the upcoming month once you’ve cancelled.

4.4 Failed payments

If a charge fails, we’ll retry up to three times over seven days and email you. If payment isn’t received within seven days of the original charge, we may suspend service (stop posting, stop responding to reviews, pause website maintenance). Suspension doesn’t cancel your subscription and doesn’t waive amounts owed. Service resumes when the account is up to date.

4.5 Price changes

We may change subscription prices with at least 30 days’ written notice. If a price increase doesn’t suit you, you can cancel before the new price takes effect, with no penalty. Existing prepaid periods aren’t affected by a price change.

4.6 Promotional and grandfathered pricing

We may offer promotional or time-limited pricing to specific customers, segments, or during specific periods (for example, an early-adopter rate). Promotional terms are stated at the time of the offer and apply only to customers who accept during the stated window. We may grandfather long-standing customers on legacy pricing when we update tier prices. Promotional and grandfathered pricing is at our discretion; declining a promotion doesn’t change your existing rate.

5. What’s in scope and what isn’t

Each tier on varoo.com.au lists what’s included. Your signup quote confirms it. Anything not listed isn’t included and may be quoted as an add-on. Specifically:

• We do not run paid ads (Google Ads, Meta Ads) under any tier. We can introduce you to a partner if you need ads.
• We do not write or print physical marketing material (flyers, posters, signage).
• We do not do logo or brand identity design beyond what’s needed for the website we’re building.
• We do not represent you in legal, tax, or trademark matters.
• We do not handle inbound phone calls or messages on your behalf unless explicitly listed in your tier.
• We do not upload photos to your Google Business Profile. Google requires Business Profile photos to be uploaded by the verified owner; that’s always your job, not ours. We do manage photos on your website (see 5.1).

5.1 Photos on your website

You can send us up to 14 photos per rolling 30-day period (via the client portal or WhatsApp). We choose which ones to use on your site or in articles. Where a real photo doesn’t fit a particular page or article, we may use a brand-consistent AI-generated image instead. We don’t charge separately for either source. The 14-photo cap is a fair-use ceiling — photo dumping reduces site quality and Google rankings; selectivity wins.

5.2 Amendments — fair-use clause

Every subscription tier includes unlimited amendments (changes you ask us to make to existing pages or settings) subject to fair use. We may discuss adjusting cadence with you if amendment volume materially exceeds the work intended for the tier. We won’t suspend or charge extra without first having that conversation in writing.

6. Your obligations

For us to deliver, we need you to:

• Keep your business information accurate. If your hours, address, or services change, tell us within seven days.
• Respond to questions and approval requests within five business days. If we need a decision (a photo to publish, a quote to confirm, a review to escalate) and we don’t hear back in five days, we’ll proceed using our best judgement based on what we know.
• Not give us anything illegal, infringing, defamatory, deceptive, or in breach of someone else’s rights to publish on your behalf.
• Not use Varoo to impersonate someone else, run scams, or game review systems. We won’t post fake reviews, manipulate ratings, or buy traffic for you.
• Pay invoices on time.

7. Google account access and authority

If your tier includes GBP management, you’ll grant Varoo access to your Google Business Profile via Google OAuth. By granting access you confirm:

• You’re the authorised owner or manager of the Google Business Profile, or you have written permission from the owner.
• You authorise Varoo to read and update profile fields, post updates, and (if your tier includes it) reply to reviews on your behalf.
• You can revoke our access at any time at myaccount.google.com/permissions. Revocation takes effect immediately and stops us being able to deliver the OAuth-dependent parts of your service.

7.1 What happens if you revoke our access

If you revoke OAuth access during an active subscription, we’ll detect it within hours of the next API call and email you. You then have 14 days to reauthorise.

• If you reauthorise within 14 days, service resumes with no break in your subscription.
• If you don’t reauthorise within 14 days, we suspend the OAuth-dependent parts of your service. While suspended, your subscription is paused and you aren’t charged.
• If suspension continues for 30 days without reauthorisation, your subscription is automatically cancelled. You can resume by signing up again at the then-current price.

This flow exists because charging you for an OAuth-dependent service we can’t deliver wouldn’t be fair. If you’ve decided to leave, the email and grace window give you a clear path out.

7.2 Limited Use of Google user data

We use Google user data only to deliver your service, in line with Google’s API Services User Data Policy and our Privacy Policy section 4. We don’t use Google user data for advertising, we don’t sell it, we don’t allow humans (or AI used for automated support) to read it outside the limited cases listed in our Privacy Policy, and we don’t use it to train machine-learning models.

8. Content, intellectual property, and licences

8.1 Your content

You own the content you give us (text, photos, logos, business information). By giving it to us you grant Varoo a non-exclusive licence to use it for the purpose of delivering your service: posting on your GBP, building your website, including in your audit reports.

8.2 Varoo’s content

Varoo owns the audit-engine source code, the methodology documents, the report templates, the website templates, and the underlying tooling. Your monthly fee gives you a personal, non-transferable, non-exclusive licence to use the rendered outputs (your report, your website’s published pages) while your subscription is active. It does not transfer ownership of the underlying systems or templates.

8.3 Audit reports

Audit reports we deliver to you are yours to use internally and to share with your team or advisors. You may not republish, resell, or use a Varoo audit as a deliverable in your own consulting business without written permission.

8.4 Third-party content (images, fonts, plugins)

Where we use stock photos, fonts, or plugins from third parties on your website, those items remain licensed under the third party’s terms. We license them appropriately for your use during your subscription.

9. Websites we build for you

9.1 Hosting

While you’re on a website tier, your site is hosted on infrastructure we manage. Hosting is part of the subscription, not a separate fee.

9.2 Domain

If you already own your domain, we’ll connect to it (you keep ownership). If you ask us to register a new domain on your behalf, the domain is registered in your name where possible, with renewals charged at cost. If you cancel, your domain stays with you.

9.3 What happens to the site if you cancel

The website we built remains your content (your text, your photos, your business information). The Varoo template, deployment configuration, hosting environment, and management tooling aren’t transferable.

For 30 days after your cancellation takes effect, your site stays live at its existing URL at no extra charge. This wind-down window gives you time to point your domain at a replacement, find another provider, or back up anything you want to keep. After 30 days the site is taken down.

Within 14 days of cancellation taking effect, we’ll deliver to your email:

• An export of your published page content (HTML, images, text).
• A copy of any blog posts and pages we wrote for you.
• Instructions for pointing your domain elsewhere.

We don’t provide a portable WordPress site export, the proprietary theme, or the deployment scripts. If you want to keep running a Varoo-built site after the wind-down, you can stay subscribed to a hosting-only retainer (quoted on request).

9.4 Content updates and amendments

Each tier includes a stated number of monthly updates and a stated number (or unlimited count) of amendments. Updates are content we create and publish for you (blog posts, GBP posts). Amendments are changes you ask us to make to existing pages or settings. Update and amendment counts don’t roll over month to month. The current allocations per tier are listed at varoo.com.au/#pricing.

10. Cancellation, suspension, and refunds

10.1 You cancelling

You can cancel any subscription by emailing hello@varoo.com.au. Cancellation takes effect at the end of your current paid month and we keep delivering until then. There is no early-termination fee. After cancellation, the website wind-down in section 9.3 applies if you were on a website tier.

10.2 Us suspending or terminating

We can suspend or terminate your service if you breach these terms (non-payment, abusive behaviour, illegal use), or if a third party we depend on (Google, a host, our payments processor) requires us to. We’ll give you reasonable notice and a chance to fix the issue unless the breach is serious or urgent. If we terminate for breach we may keep amounts already paid for the current month.

10.3 Refunds

Walk-away audits are non-refundable once delivered. A walk-away audit is “delivered” the moment the rendered report URL is sent to the email address you provided at purchase.

Subscriptions are non-refundable for the current month once that month has started, except where required by the Australian Consumer Law (see section 11) or where you cancel under section 10.4 cooling-off.

10.4 Cooling-off

If you signed up online and we haven’t yet started any onboarding work for you, you can cancel within 48 hours of signup for a full refund. “Onboarding work” includes the first audit run, the first profile field touched, the first website template configured, or any other work specific to your account. After onboarding work has started, the standard cancellation rules apply.

11. Australian Consumer Law guarantees

Nothing in these terms excludes, restricts, or modifies any guarantee, right, or remedy under the Australian Consumer Law that cannot lawfully be excluded.

12. Liability

Subject to section 11 (which prevails to the extent of any inconsistency):

• Our total liability to you for all claims arising out of or relating to these terms or the service, whether in contract, tort (including negligence), or otherwise, is limited to the amount you’ve paid us in the 12 months before the claim arose.
• We’re not liable for indirect, incidental, special, or consequential losses, including loss of profits, loss of business opportunity, loss of data, or loss of goodwill, except where that loss arises from our breach of an Australian Consumer Law guarantee.
• We’re not liable for losses caused by acts or omissions of third parties (Google, Stripe, Hostinger, Cloudflare, DataForSEO, your domain registrar, your existing website host) that are outside our reasonable control.
• We’re not liable for changes Google makes to its Business Profile policies or APIs that affect what we can do for you. We’ll always tell you when something changes and adjust delivery to fit.

13. Disclaimers

We don’t guarantee a specific position in Google search results, a specific number of leads, a specific score on any audit metric, a specific revenue uplift, or that your GBP listing will be reinstated, verified, or remain unsuspended. Search and discovery outcomes depend on many factors outside our control, including Google’s algorithms and competitor behaviour.

What we do commit to: doing the work listed in your tier, in the cadence stated, to the standard a reasonable Australian small-business operator would expect, and improving your fundamentals (profile completeness, schema, reviews, posts, content) over time. The audits and methodology we use are explained at varoo.com.au and in your monthly reports.

13.1 Fit-for-purpose under the Australian Consumer Law

Section 11 (the Australian Consumer Law guarantees) prevails over this disclaimer to the extent of any inconsistency. If you signed up to achieve a specific outcome that you disclosed to us in writing at signup (for example, GBP reinstatement, removal of a specific suspension, fixing a specific schema error) and we accepted that purpose in writing, the ACL’s fit-for-disclosed-purpose guarantee applies. If we can’t deliver that disclosed outcome despite reasonable effort, you can cancel and receive a refund for the unused portion of your subscription. Outcomes you didn’t tell us about at signup aren’t covered by this carveout.

13.2 If your Google Business Profile is actioned by Google

If during your subscription Google suspends, restricts, removes, or otherwise actions your Business Profile or your Google account:

• We’ll continue to deliver the parts of the service that don’t depend on the listing (reporting, content drafting, website maintenance where applicable).
• We’ll appeal to Google on your behalf at no extra charge if you ask us to in writing.
• If the appeal is unsuccessful and the listing-dependent service can’t be delivered for more than 30 days, you can cancel without paying for the upcoming month, and we’ll refund the unused portion of the current month.
• We’re not liable for the underlying suspension itself if it’s caused by your prior conduct (policy breaches, unverified business, fake reviews, ToS violations).

14. Third-party services and dependencies

Varoo’s service depends on third parties including Google (Business Profile API, Places API, PageSpeed Insights), Stripe (billing), Hostinger (hosting), Cloudflare (DNS), and DataForSEO (search data). Their terms apply to the parts of our service that use them. If a third party changes its terms, withdraws a feature, or suffers an outage, our delivery may be affected. Where the change is material we’ll tell you and adjust your service or pricing accordingly.

15. Privacy

How we collect, use, store, and protect your personal information is set out in our Privacy Policy. By agreeing to these terms you also acknowledge the Privacy Policy.

16. Changes to these terms

We may update these terms from time to time. The “Last updated” date at the top will change. If the change is material we’ll email active customers at least 14 days before it takes effect. If you don’t want to accept a material change, you can cancel before it takes effect with no penalty. Continued use of the service after a material change takes effect is acceptance of the updated terms.

Material changes include: changes to pricing or billing cadence, the scope of services included in your tier, OAuth scopes we request, where we store your data, retention periods, who we share your data with, our liability cap, your cancellation rights, the cooling-off window, or anything else that changes your rights or obligations under these terms.

Non-material changes (typo fixes, formatting, contact-detail updates, clarifications that don’t change rights or obligations, additions to the third-party processors list of the same kind already listed) are made without notice. The “Last updated” date still moves so you can see when something was changed.

17. Governing law and disputes

These terms are governed by the law of Queensland, Australia. The courts of Queensland have non-exclusive jurisdiction over any dispute. Before starting court proceedings, both parties agree to attempt to resolve disputes by writing to the other party (email is fine), describing the issue and proposed resolution, and giving 21 days to respond. This doesn’t limit either party’s right to seek urgent injunctive relief.

18. Customer support and contact

18.1 How customer support works

Varoo’s customer support is delivered by an AI assistant (currently powered by Anthropic’s Claude). The AI handles most enquiries directly: account questions, audit explanations, billing queries, “how do I” questions, and most service requests. It’s available 24/7 and identifies itself as AI in the first message of every conversation.

Some matters are always escalated to the human operator (Adam Shephard) before any binding action is taken:

• Cancellations, suspensions, and refunds.
• Complaints (including complaints about the AI’s handling of your enquiry).
• Anything legal, regulatory, or that involves changes to your contract.
• Anything the AI is uncertain about.
• Anything you ask to speak to a human about.

You can ask to speak to a human at any time and we’ll route you through. Human escalations are handled within one Australian business day. Outside business hours the AI will keep you informed and the human follow-up happens the next business day.

Pricing quotes, service-scope changes, refund decisions, and cancellation confirmations are only binding once they’re confirmed by the human operator in writing. The AI may indicate likely outcomes but doesn’t have authority to bind us to terms outside what’s already in this agreement.

Support transcripts are kept for 3 years from the date of last contact (matching our message retention in the Privacy Policy). They’re used to deliver and improve support and to handle complaints. They aren’t used to train AI models.

18.2 Contact details

• Email: hello@varoo.com.au
• Phone: +61 417 526 674
• WhatsApp: +61 417 526 674