We help Australian small businesses get found on Google and AI search. Two ways: a one-off audit ($49 walk-away) that scores your Google Business Profile and tells you exactly what to fix, or a monthly subscription where we do the work for you (build the website, manage the GBP, post regularly, respond to reviews, send a monthly report).

GBP is Google Business Profile, the listing that appears when someone searches your business name or “[your industry] near me.” It’s where your hours, photos, services, reviews, and posts live. For most small businesses, the GBP gets more eyes than the website does.

If your GBP is incomplete, has wrong hours, no posts, no recent photos, or unanswered reviews, you’re losing visibility to competitors who keep theirs current. Varoo’s whole job is keeping yours sharp.

For the $49 walk-away GBP audit: no, you don’t need a website. We score the GBP itself.

For the $99/$149/$199 subscription tiers: we build you a WordPress website as part of the service. If you already have a website, we can either replace it, redirect from it, or work alongside it (depending on what makes sense for your traffic).

Honest answer: GBP fundamentals (completeness, hours, services, photos, schema) move within days. Visibility on competitive search terms takes 4 to 12 weeks of consistent posting and reviews. Anyone who promises instant top-ranking is lying. We commit to doing the work, in the cadence stated, to a standard a reasonable Australian small-business operator would expect.

No. None of the subscription tiers carry a setup fee. The first month’s payment covers the front-loaded onboarding work (templated WordPress build, profile overhaul, initial content). Walk-away audits are paid in full at order.

No. All Varoo subscriptions are month-to-month. You can cancel anytime, effective at the end of your current paid month, with no early-termination fee.

Varoo operates as a sole trader below the $75,000 GST registration threshold, so we’re not GST-registered and don’t charge GST. If our turnover reaches the threshold and we register, we’ll give existing clients at least 30 days’ written notice and update prices at that point.

Stripe retries the charge up to three times over seven days and emails you. If the seven days pass without payment, we suspend the service (stop posting, pause website maintenance) until the account is up to date. Suspension doesn’t cancel your subscription. Service resumes within hours of payment going through.

Walk-away audits aren’t refundable once delivered (the moment the rendered report URL is sent to your email). Subscriptions aren’t refundable for the current month once it’s started, except where Australian Consumer Law requires it (major service failure) or where you cancel in the 48-hour cooling-off window before any onboarding work has started.

If something’s gone wrong and you think a refund is fair, email us. The human (not the AI) reviews refund decisions.

You grant Varoo permission (via Google’s standard OAuth flow) to read and update your Google Business Profile fields, post on your behalf, and (on the Pro tier) reply to reviews. We never receive your Google password, only an access token that’s scoped to those specific tasks.

We use that access only to deliver the service you’ve subscribed to. We don’t sell Google data, don’t use it for advertising, and don’t use it to train AI models. The full Limited Use commitment is in our Privacy Policy section 4.

You can revoke at any time at myaccount.google.com/permissions. The flow after that:

Within hours we detect it and email you. You have 14 days to reauthorise. If you don’t, the OAuth-dependent parts of your service suspend, your subscription pauses, and you aren’t charged. After 30 days suspended without reauth, the subscription auto-cancels.

Posts: two GBP posts per month on every paid tier. We schedule them for high-visibility windows for your category.

Reviews: review-response management is included on the Pro tier ($199/mo). On Starter and Growth you can send us reviews and we’ll draft a reply for you to post (counts against your amendments allowance).

During onboarding, if you have a backlog of unanswered reviews, we work through them deliberately (Google penalises batch-replies as suspicious activity) at five to ten replies per day, oldest priority first.

GBP photos: no, that’s always your job. Google requires Business Profile photos to be uploaded by the verified owner directly. We can’t legitimately do that for you and we won’t try.

Website photos: yes, we manage those. You upload up to 14 photos per rolling 30-day period (via the client portal or WhatsApp). We pick the right ones for each page or article. Where a real photo doesn’t fit (e.g. an article about a generic concept), we’ll use a brand-consistent AI-generated image instead.

Why the cap? Photo dumping actually hurts visibility — Google devalues bursts of low-quality images. Selectivity wins. Send us your best 14 a month and we’ll make them count.

Updates are content we create and publish for you (blog posts, GBP posts). Counted monthly. Doesn’t roll over.

Amendments are changes you ask us to make (tweak homepage copy, add a new service, swap a photo). Unlimited on every subscription tier, subject to fair use — we may discuss adjusting cadence if amendment volume materially exceeds the work intended for the tier.

Quick rule of thumb: if it’s something we initiate, it’s an update. If it’s something you ask for, it’s an amendment.

We aim to action straightforward amendments within one to two business days. Larger changes (full page rewrite, new service launch) get scheduled and confirmed by email. We’ll always tell you when to expect something.

If you need an urgent fix (incorrect hours during a public holiday, a wrong phone number on the GBP), tag the email “URGENT” and we’ll prioritise.

Email hello@varoo.com.au from the address on your account. Cancellation takes effect at the end of your current paid month and we keep delivering until then. The human operator confirms it (cancellations don’t get rubber-stamped by the AI).

Your site stays live at its current URL for 30 days after cancellation takes effect, free of charge. That’s the wind-down window: enough time to point your domain elsewhere, find a new host, or download the content export we send.

Within 14 days of cancellation taking effect we’ll email you: an export of your published page content, a copy of any blog posts we wrote for you, and instructions for moving your domain. After the 30-day wind-down the site comes down.

Yes. Most enquiries are handled by an AI assistant (powered by Anthropic’s Claude). It identifies as AI in its first reply and is available 24/7. It can answer questions about your account, audit, billing, and service, and action straightforward requests.

Cancellations, refunds, complaints, and any decision that changes your contract are always reviewed and confirmed by the human operator (Adam) before becoming binding. You can ask for a human at any time and we’ll route you through.

Full details in our Privacy Policy. Specifically: section 4 covers Google user data and our Limited Use commitments, section 11 covers what the AI support assistant sees, and section 7 covers how long we keep things.